I help executives, agencies and businesses find what they want to say and the right words to say it.
From thought leadership and brand campaigns to websites and digital products, I bring a business perspective and a careful ear for voice.
Jen Allerson
Senior Copywriter & Content Strategist
Selected clients & agencies
What I can help with
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Executive Content & Ghostwriting
Your expertise, in your voice.
I turn interviews and ideas into LinkedIn content, articles, profiles, and websites that support your professional goals.
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Brand & Campaign Copy
A clear message and a voice that fits.
Website copy, campaigns, video scripts, and English transcreation for businesses and creative agencies.
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UX & Customer Content
Useful words at every step.
Product copy, onboarding, emails, and SEO/GEO articles that help people understand, decide, and get things done.
“As always, great work.”
— Ogilvy Experience Team, BarcelonaA little about me
I’ve been a programmer, journalist, and a brand and communications leader. Each role has shaped how I work: getting to grips with unfamiliar subjects, asking useful questions, and paying attention to the small details.
I like the variety of writing for different people and businesses from banking and health to automotive and beverage. A conversation can become an article; a complicated process can become a few clear instructions. Both are satisfying to get right.
Originally from the US, I’m now based near Barcelona.