Crafting copy that connects and converts.

Jen Allerson, Senior Copywriter

Creative Copy | CRM & UX Writing | SEO/ASO | Content Strategy | Ghostwriting | Branding | Transcreation & Localization

  • Ogilvy

    Advertising/User Experience

  • Juni

    FinTech/Banking/Ecommerce

  • Design Bridge

    Design Bridge & Partners

    Branding

  • Accenture

    Consulting

  • VML

    VML

    Media Company

  • KA Consulting

    KA Consulting

    Thought Leadership

“As always, great work.”

— Ogilvy Experience Team, Barcelona

My Services

  • Creative Copy

    I craft compelling brand messaging that grabs attention, inspires action, and tells a story—across ads, websites, blogs, product descriptions, social posts, and scripts.

  • UX Writing

    I create seamless user experiences with clear, intuitive copy that guides and engages. From microcopy and in-app messaging to onboarding flows and error prompts, I craft words that make every interaction effortless.

  • SEO/ASO Copy

    I drive visibility and engagement with SEO- and ASO-optimized copy that gets results. From website content and blog posts to app store descriptions and metadata, I craft words that rank and convert.

  • CRM Copy

    I build lasting customer relationships with personalized, data-driven communication—through emails (welcome, nurture, promotions), SMS, in-app notifications, and customer service templates.

  • Ghostwriting

    I create authentic, thought-provoking content that reflects your voice and expertise. From LinkedIn posts and X threads to Forbes articles and blogs, I turn your ideas into polished, publish-ready pieces.

  • Transcreation & Localization

    I adapt your messages for the US or British market without losing their impact. I specialize in Spanish, Catalan, and French to English, ensuring your brand’s voice remains authentic and culturally relevant.

What sets me apart?

I bridge the gap between tech and creativity. I started my career as a programmer at Accenture in Palo Alto, but writing has always been my true passion. Over the past decade, I’ve worn many hats—creative copywriter, UX writer, content strategist, ghostwriter, and VP of Brand—working with product, research, legal, and marketing teams across global agencies, scaleups, and startups.

I quickly distill complex ideas, balancing big-picture thinking—business goals, brand identity, and user journeys—with a sharp eye for detail, from microcopy to SEO. I believe the best writing feels effortless, like a seamless conversation between brand and audience.

If this sounds like the approach you’re looking for, let’s connect and bring your brand’s voice to life.