I specialize in crafting and executing content for digital products and services.

Jen Allerson

Senior Copywriter | UX Writer | Editor | Content Strategist | Ghostwriter

I have 15 years of experience writing for major agencies, international brands, executives, and startups, including:  
Accenture, Barcelona Technology School, Design Bridge, Juni (FinTech), KA Consulting, Kibo (VC), Miros (AI), Motorola, NCSA, Ogilvy, PillSorted (Pharma), Steve Iva Consulting (SEO), and VML.

A few of my clients

  • Ogilvy

    Advertising/User Experience

  • Juni

    FinTech/Banking/Ecommerce

  • Design Bridge (WPP)

    Branding

  • Accenture

    Consulting

“As always, great work.”

— Ogilvy Experience Team, Barcelona

UX Writing

I have 5 years of experience writing UX copy for both web and app environments. I love working in Figma and following the Design Thinking methodology. Additionally, I partner with UX researchers, marketing, customer care, legal, and tech teams to ensure cohesive and user-centered experiences.

Creative Copywriting

With 10 years of experience working with top agencies like Ogilvy and VML, I specialize in creative content creation and strategy. I write compelling copy for web, email, blogs, and social media, and I also craft scripts for advertisements, product announcements, internal communications, and award-winning TV ads.

Branding & Strategy

I have led and supported numerous startups and agencies in brand development, including naming, defining values, crafting mission statements, positioning, creating brand manifestos, and shaping verbal identity. I collaborate closely with visual designers to ensure cohesive and impactful brand execution.

SEO

I specialize in writing SEO-optimized content that balances search engine needs with engaging, user-friendly copy. Whether for web pages, blogs, or product descriptions, I seamlessly incorporate keywords while maintaining the brand’s voice. My goal is to create content that ranks well and resonates with readers, enhancing visibility without compromising quality.

Editing & Localization

I have supported numerous startups and creative agencies in localizing their content for global audiences. In addition to providing Spanish-to-English (US and UK) translations, I manage large-scale, multilingual translation projects using tools like Lokalise and Crowdin. My focus is ensuring that content is culturally relevant and linguistically accurate across regions, helping brands maintain consistency and impact in diverse markets.

Research & Testing

I have conducted research for data-driven reports, performed A/B testing for marketing and UX copy, and collaborated closely with UX researchers on design and product teams. My work includes creating surveys, conducting user interviews, developing test scenarios, and utilizing tools like Typeform, Hotjar, Dovetail, and Useberry to gather and analyze user insights.

I began my career as a programmer at Accenture in Palo Alto, Silicon Valley. However, I’ve always been a writer and a creative at heart. Over the past 10+ years, I’ve worked as a creative copywriter, UX writer, content strategist, and VP of Marketing on product and marketing teams across various industries, from advertising and branding agencies to start-ups, in both B2C and B2B. What sets me apart is my ability to understand things quickly and balance the big picture—business goals, brand identity, and the entire user journey—with a keen focus on the finer details like microcopy, meta copy, and SEO.

I believe all writing, not just digital, should be clear, cohesive, and frictionless—acting as a seamless conversation between the brand and its audience. The copy’s voice must remain consistent, but the tone should flex with empathy for the user—understanding who they are, where they are, what they’re feeling, and what they need to accomplish. While delighting users is important, eliminating pain points should always come first. And most importantly, never underestimate the power of testing—test, refine, and test again.

A bit more about me

“Never use a long word where a short one will do.”

— George Orwell